Attraction to a particular website is usually created by your sensory organs. Our eyes grasp the minute details which are positive in good colour hues. Colour is simple yet a very powerful method of messaging. Digital colour is an elegant representation of colour that bridges the gap between additive and subtractive systems of colour, and defines the method by which colours are stored, manipulated, and reproduced using computer technology. It is commonly used in Graphic design, animation and virtual arts. As you have probably noticed, the past few years in design have been dominated by bold colours, mind-bending gradients, and futuristic compositions.
But in 2020, the graphic design world is going for a more reserved, harmonious, and natural feel. First impressions are everything, and colour can often make an impression even before a shape, a word or a spelled-out message. In a consumer-driven culture, colour can make or break a brand persona. While some classic colour palettes are here to stay, there are many design settings where distinct shades will continue to evolve. Colour trends are no different from fashion trends, design trends and more—they’re fast-paced and ever-shifting.
Colour trends thriving this 2020
Glowing Neons – Colour trends for 2020 are pulling from one of our favourite decades: the 80s and colour-wise, the name of the game was neon and it’s on the rise once again. As there is currently a lot of demand for aesthetics of the 1980’s, neon sign colours feel right at home in a variety of design settings such as packaging, book covers or logos. The glowing finish catches the eye without going completely overboard.
Vintage-inspired palettes with a modern twist – Sure, there’s nothing new about vintage, but what makes it noteworthy for 2020 is the updated, modern approach to established ways. Picture muted, retro-style colours like mustard and cream, then imagine them in a fresh setting with interesting contrasts, pops of bright or pastel colours, minimalist shapes and sans-serif fonts.
Unique monochromatic colour palettes – Nothing says harmony like a monochromatic colour scheme embracing many shades of the same colour family. Monochrome designs are a timeless trend that will never go away. But this trend is all about venturing away from simple black and white designs, focusing on more unique colour families.
Classic Blue — Pantone’s colour of the year 2020 – In 2020, Pantone chose “19-4052 Classic Blue”, a soothing, timeless shade that falls somewhere between mid-tone and deep blue on the colour spectrum. a classic shade of blue like this one represents intelligence, trustworthiness and maturity. That explains why blue is by far the most popular of all colours when it comes to branding, appearing in over half of all logos.